I was scrolling through Weibo yesterday when I saw my cousin’s comment under that new ‘All Games Greater Bay Area’ promotional video. ‘Can’t watch this from Sydney again,’ she’d written, with three crying-face emojis. That’s when it hit me – she’s been missing out on all these major Chinese sports events for years.
Remember when we were kids? We’d crowd around that tiny TV in grandma’s living room, watching the National Games together. The smell of roasted sweet potatoes from the street vendor would mix with the excited commentary from the TV. My cousin always sat closest to the screen, her eyes glued to the gymnasts and swimmers.
Now she’s in Australia, and apparently every time she tries to watch Chinese sports events or dramas on Weibo, she gets that frustrating ‘This content is not available in your region’ message. She told me last month she tried to watch the new Lin Yuexuan documentary six times – each attempt ending with the same spinning loading icon before the error popped up.
It’s not just about missing entertainment. For overseas Chinese, these shows and sports events are like cultural lifelines. My aunt told me my cousin once stayed up until 3 AM trying to stream the Spring Festival Gala, only to have it buffer every ten seconds. ‘I just wanted to hear someone speaking Mandarin properly,’ she’d complained to her mom.
The weird thing is, I never really thought about this until I saw her comment. Here I am in Beijing, able to watch everything with perfect clarity, while my own family members abroad can’t access the same content. It feels like we’re living in parallel universes sometimes.
I called her after seeing that comment. Her voice had that particular tired quality it gets when she’s been dealing with tech frustrations. ‘You know what’s funny?’ she said. ‘I can watch Australian shows perfectly fine, but when I want to watch the sports events from home, it’s like hitting a digital wall.’
She described trying to watch the National Games coverage last year – the loading circle would spin, the video would play for exactly 47 seconds (she counted), then freeze completely. ‘I ended up just reading the text updates on Weibo and trying to imagine what was happening,’ she laughed, but I could hear the disappointment underneath.
It’s not just her either. I’ve noticed more and more comments from overseas Chinese under entertainment posts – people in Canada complaining about drama episodes being blocked, students in Europe unable to watch variety shows, families in Southeast Asia missing out on cultural events.
After we hung up, I kept thinking about that spinning loading icon she described. It’s become this weird symbol of disconnection for so many overseas Chinese trying to stay connected with home through entertainment. There’s got to be a better way, right?
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PC：
mobile：
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