As the Chinese film industry continues its remarkable growth trajectory following the blockbuster success of Ne Zha 2, a new animated romance titled Endless Journey of Love is preparing to make waves during the upcoming Dragon Boat Festival holiday period – traditionally one of the most lucrative seasons for domestic cinema.
This visually stunning production marks the directorial debut of the talented creative partnership between Yu Ao and Zhou Tienan, who also collaborated on the screenplay. The narrative weaves together fantasy and romance elements, centering on an extraordinary young woman with the ability to manipulate time and her unlikely connection with an emotionally detached assassin, their fates bound together by a mystical temporal artifact.
At the Beijing premiere event held on Tuesday, industry professionals shared their perspectives on this original cinematic creation. Noted scriptwriter Shu Huan commended the film for its “boundless imaginative scope” while simultaneously engaging viewers with profound reflections on humanity’s eternal relationship with time.
“At its core, this is a story about coping with profound loss,” explain directors Yu and Zhou. “Having both personally experienced the sudden loss of dear ones, we sought to craft a narrative that might offer catharsis and emotional healing to audiences through its moving storytelling.”
According to data from leading entertainment analytics platform Maoyan Pro, the film has already demonstrated strong commercial potential ahead of its Friday release, with advance ticket sales exceeding 11 million yuan ($1.5 million). This impressive performance currently places it second in the festival’s presale rankings, signaling robust audience anticipation.
