When I tried to stream Nine Treasures’ new album from abroad, I hit a wall – here’s why regional blocks hurt artists and fans alike

I was scrolling through Weibo during my lunch break here in Vancouver when I saw the announcement – Nine Treasures Band just dropped their new album ‘Ultimate Realm.’ My first thought? ‘Finally!’ I’ve been following this Mongolian folk metal band since college, when their track ‘Arvan Ald’ became my go-to study anthem.

When I tried to stream Nine Treasures' new album from abroad, I hit a wall - here's why regional blocks hurt artists and fans alike

The excitement lasted exactly three seconds – that’s how long it took for the ‘This content is not available in your region’ message to pop up. There’s something uniquely frustrating about being blocked from accessing culture from your own country while abroad. It’s like smelling your favorite childhood dish from across a locked gate.

Reading about the album’s creation process made it even more ironic. The band recorded between Los Angeles and Beijing – literally spanning the Pacific Ocean, yet I can’t stream it across that same ocean. They talked about spending years perfecting each note, bringing international perspectives to Mongolian traditions. Meanwhile, fans overseas are stuck trying VPNs that buffer every thirty seconds.

I remember seeing Nine Treasures live in Beijing back in 2018 – the way their horsehead fiddle blended with crushing guitar riffs actually made my chest vibrate. When the vocalist started throat singing, the entire crowd went silent except for this collective gasp. That’s the magic they’re trying to share globally with this new album.

The band’s statement about this being their ‘most sincere expression’ hit different when I realized how many overseas fans might never hear it properly. Regional restrictions don’t just inconvenience listeners – they undermine the cross-cultural dialogue artists work so hard to create.

Maybe it’s the immigrant experience, but there’s a special kind of homesickness that comes with being blocked from the music and shows that connect you to home. It’s not just entertainment – it’s cultural oxygen. And when the very artists trying to bridge cultures get caught in geo-blocking purgatory, everyone loses.

So here I am, listening to a low-quality YouTube rip someone uploaded, thinking about how Nine Treasures recorded in world-class studios but I’m hearing it through tinny laptop speakers. The music still gives me chills, but man, what I wouldn’t give for a smooth, high-quality stream right now.

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