It was 3 AM in Toronto when my cousin Mei’s message popped up on my screen: ‘Zanmang Loopy released her Chinese album today but I can’t watch the MV without it buffering every 10 seconds!’ Attached was a screenshot of QQ Music showing the dreaded ‘This content is not available in your region’ message.
I could almost hear her frustration through the phone. Mei moved to Canada five years ago, but she’s always kept up with Chinese pop culture. ‘It’s not just about the music,’ she told me later. ‘When I hear these familiar melodies, it feels like I’m back home sitting with my college roommates, sharing earphones and gossiping about which idol wore what on stage.’
Mei isn’t alone. According to a 2023 survey by the Chinese Overseas Association, 78% of overseas Chinese regularly try to access entertainment content from mainland China, but 62% experience geo-restriction issues. That’s millions of people who just want to stay connected to their cultural roots through music, dramas, and variety shows.
I remember when Mei visited last summer – we spent an entire afternoon trying to watch the latest episode of a popular singing competition. The video kept freezing, the audio went out of sync, and at one point we just gave up and watched cat videos instead. ‘It’s funny,’ she said, ‘I can video call my parents crystal clear from across the ocean, but I can’t stream a 3-minute music video without technical issues.’
There’s something particularly heartbreaking about knowing your favorite artist has released new content but being unable to access it. For overseas Chinese, it’s not just entertainment – it’s a lifeline to home, to culture, to shared experiences with friends and family back in China.
When Zanmang Loopy’s album ‘A Little Chubbier is Cuter’ dropped, my social media feeds were flooded with excitement. But scrolling through the comments, I noticed several from overseas fans: ‘Wish I could hear the full song from here in Australia,’ wrote one user. ‘The preview sounds so cute but it keeps stopping!’ added another from London.
Maybe I’m being sentimental, but there’s something special about how music transcends borders – or at least, it should. That shared experience of listening to the same song at the same time, regardless of where you are in the world, creates invisible threads connecting us all.
So to all my overseas friends trying to watch Zanmang Loopy’s new MV or stream the latest C-drama – I see you, I hear you, and I get why this matters more than just entertainment. It’s about staying connected to where you came from, even when you’re thousands of miles away.
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PC：
mobile：
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