Stuck Behind the Great Firewall? How Overseas Chinese Can Finally Watch Their Favorite Shows on Weibo

Stuck Behind the Great Firewall? How Overseas Chinese Can Finally Watch Their Favorite Shows on Weibo

I was halfway through making dumplings when my cousin in Melbourne video-called me, her face pixelated with frustration. ‘I can’t watch Zhang Shuai’s Wimbledon match on Weibo again!’ she groaned, waving her phone like it betrayed her. The notification for CCTV Sports’ update about Zhang’s doubles victory (#张帅说和我搭档配合底气十足) had just popped up – but clicking it only brought that dreaded ‘This content is not available in your region’ message.

Sound familiar? If you’re among the 60 million overseas Chinese (according to 2023 Migration Data Portal), you’ve probably had that heart-sinking moment when:

  • Your parents send a link to that nostalgic variety show
  • Your favorite singer drops a new MV
  • Or like my cousin, you just want to cheer for hometown heroes like Zhang Shuai (‘My partner’s singles skills are rock-solid!’ she said after advancing to Wimbledon’s women’s doubles Round of 32)

Remember how we used to pass DVDs around Chinatowns? Now we’re passing VPN recommendations like secret recipes. Last Mid-Autumn Festival, my aunt in Toronto actually mailed me a hard drive full of dramas – the modern version of care packages with instant noodles and herbal medicine.

Here’s the irony: Weibo knows we’re watching. My friend in London noticed her ‘Trending’ tab still shows what’s popular in Beijing time zones. The algorithm remembers I love food vlogs, yet won’t let me watch that viral hotpot documentary. It’s like having the menu but not being allowed to order.

So why does this happen? Licensing agreements (yawn, I know) and that whole ‘Great Firewall’ thing. But between us? When Zhang Shuai said she and her partner Alexandrova were ‘perfectly in sync,’ I felt that – just not with Weibo’s geo-blocking.

P.S. To my cousin and all of you staring at error messages: Hang tight after this article – we’ve got some practical workarounds coming that don’t involve begging relatives to record shows on their phones (yes, we’ve all done it).

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