In a landmark media partnership, China Central Television (CCTV) and the International Olympic Committee (IOC) have solidified a comprehensive broadcasting agreement that will extend through the 2032 Olympic cycle. The agreement was formally signed by CCTV Director Shen Haixiong and IOC President Coventry, marking a significant commitment to Olympic coverage in China.
This long-term arrangement grants CCTV exclusive broadcasting rights for both the Summer and Winter Olympic Games throughout mainland China and Macau. The coverage will span four upcoming Olympic events: the 2026 Milan-Cortina Winter Olympics, the 2028 Los Angeles Summer Olympics, the 2030 Winter Olympics, and the 2032 Brisbane Summer Olympics.
The timing of this announcement coincides with the unveiling of CCTV’s official broadcast identity for the 2026 Milan Winter Olympics. This early branding launch demonstrates CCTV’s commitment to comprehensive Olympic coverage and audience engagement throughout the upcoming Olympic cycles.
This extended partnership ensures that Chinese audiences will continue to enjoy comprehensive Olympic coverage through the nation’s primary broadcasting authority. The agreement represents a mutual commitment to promoting Olympic values and sports development while providing high-quality viewing experiences for millions of sports enthusiasts across China.
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