China Central Television (CCTV) has signed a long-term agreement with the International Olympic Committee, securing exclusive broadcasting rights for the Olympic Games in Mainland China and Macau from 2026 to 2032.
Tag: Olympic Games
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When I saw my cousin’s Olympic countdown diary, I finally understood why Chinese divers keep winning gold
A personal reflection on China’s diving legacy and the frustration of overseas fans trying to watch their favorite shows from abroad
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Coventry Anticipates Milan Winter Olympics Collaboration with CCTV
IOC member Kirsty Coventry promotes the Milan-Cortina 2026 Winter Olympics at CCTV’s ‘Brand Power’ event, emphasizing the Games as a celebration of human spirit and collaboration with media partners.
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Gong Lijiao: After Olympic Setback, Nothing Else Fears Me
Chinese shot putter Gong Lijiao shares how her fourth-place finish at the 2016 Rio Olympics transformed her perspective on competition and fear.
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Gong Lijiao: Finding Strength in Olympic Setback
Chinese shot put champion Gong Lijiao shares how her Rio 2016 Olympic disappointment became a turning point that transformed her approach to competition.
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IOC Honorary President Bach Reaffirms Commitment to Media Cooperation in Letter to CCTV Director
IOC Honorary President Thomas Bach expresses continued support for collaboration with China Central Television in a formal letter response.