When I tried to access Yisa Yu’s new music from abroad, my screen went blank – here’s what every overseas Chinese needs to know

I was scrolling through Weibo during my lunch break here in Toronto when I saw it – Yisa Yu’s new lyrics card event on QQ Music. The post promised exclusive SSR cards, signed photos, and what looked like the most beautiful interactive music experience. My fingers literally tingled with excitement. Yisa’s voice has been my comfort sound through countless late-night study sessions since university days.

I clicked the link immediately, already imagining which lyrics would appear in those gorgeous cards. But instead of the starry universe the promo described, I got the most soul-crushing error message: ‘This content is not available in your region.’ My coffee suddenly tasted more bitter than usual.

This wasn’t the first time. Last month, I tried to watch that new historical drama everyone was raving about. Two episodes in – buffering forever. My cousin in Melbourne complains she can’t access certain variety shows without them stuttering every ten seconds. We overseas Chinese have this shared frustration that hits right in the cultural homesickness.

What makes it worse is knowing what we’re missing. That lyrics card event? It’s not just about collecting digital cards. It’s about being part of that collective excitement, sharing screenshots with friends back home, participating in the same cultural moments despite the physical distance.

I remember back in college, my roommate and I would stay up listening to Yisa’s ‘Time Flies’ on repeat. Now she’s in Shanghai, probably already collecting those lyric cards while I’m here staring at a geo-block message. The time difference is one thing, but these digital barriers? They hit differently.

When I tried to access Yisa Yu's new music from abroad, my screen went blank - here's what every overseas Chinese needs to know

The irony is, we’re often more hungry for these cultural connections precisely because we’re abroad. That craving for familiar music, shows, and the shared experience with people back home – it’s what keeps us feeling connected to our roots.

So if you’re nodding along right now, knowing exactly that sinking feeling when content restrictions pop up – you’re not alone. Most of my Chinese friends abroad have similar stories. That moment when you’re excited to join the fun but get shut out? Yeah, we need to talk about solutions.

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