My cousin Linda, who’s been in Vancouver for eight years, texted me last night at 2 AM her time: ‘Hey, have you seen that new movie everyone’s talking about? The one with the treasure hunters and the thousand-year-old tomb?’
I was halfway through my morning coffee when her message popped up. She’d seen the trailers for ‘The Coffin Hunters’ on Weibo – Zhang He as Qin Chuan, the legendary treasure hunter, teaming up with Shi Xuejing’s character to explore ancient underground palaces. The red-dressed female corpse, the bronze coffin, the giant serpent… all the elements that make Chinese adventure films so addictive.
‘I tried to watch it on iQiyi,’ she wrote, followed by three crying-face emojis. ‘Got the usual "This content is not available in your region" message. Again.’
This isn’t the first time. Last month it was a historical drama she couldn’t access. Before that, a variety show her friends in China were raving about. There’s this weird disconnect that happens when you’re overseas – you see all the buzz on Chinese social media, your family and friends back home are watching these amazing shows, but you’re stuck with the error message.
I remember visiting her in Vancouver last summer. We were sitting in her apartment overlooking the city, and she pulled up her Weibo feed. ‘See this?’ she said, scrolling through posts about the latest hit drama. ‘My coworkers here have no idea these shows exist. Meanwhile, my group chat with college friends in Shanghai is blowing up about plot twists I can’t even watch.’
What struck me was how much this matters for cultural connection. For Linda, watching Chinese content isn’t just entertainment – it’s about staying connected to the language, the storytelling styles, the inside jokes that only make sense if you’ve grown up with certain cultural references.
She told me about trying to describe ‘The Coffin Hunters’ to her Canadian husband. ‘How do you explain "憋宝人" in English?’ she laughed. ‘Treasure hunters who hold their breath? It just doesn’t capture the mystery and legend behind it.’
The irony is that platforms like iQiyi actually want overseas viewers. Chinese content is going global – but the licensing agreements and regional restrictions create these artificial barriers that frustrate exactly the audience most eager to watch.
When I finally watched ‘The Coffin Hunters’ myself (yes, I’m one of the lucky ones in China who can access it), I kept thinking about Linda missing out on the incredible visuals – the ancient mechanisms, the underground palaces, the kind of production values that make Chinese fantasy-adventure films so spectacular these days.
So to all my overseas Chinese friends dealing with the ‘content not available’ message – I feel you. There’s something uniquely frustrating about being digitally separated from the cultural content that feels like home.
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PC：
mobile：
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